Assessor Resource
SIFMPR004A
Develop marketing strategies and activities
Assessment tool
Version 1.0
Issue Date: May 2024
This unit applies to funeral home and cemetery and crematorium staff overseeing the marketing or promotion of funeral products and services.
This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies and activities and improve market performance. It is suitable for micro and small businesses or a department in a larger organisation.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)